brands like Paloma Wool
A jelli.world guide to the colour-and-knit lane, written for Sydney — and where a glossy jelly bag sits in it.
If you are searching for brands like Paloma Wool, you probably already own the thing that started it: a knit in a colour nobody else was doing, worn over a linen shirt, somewhere between Bondi and a Barcelona you have been to once. The search is less about one label than about a feeling — colour that is warm rather than loud, clothes that look like they were made by hand, and a slightly art-object quality that makes a plain outfit feel considered. Here is who else lives in that world, where to actually try Paloma Wool on in Australia, and where a jelly bag fits beside it.
First, what Paloma Wool actually is
Paloma Wool was founded in Barcelona in 2014 by Paloma Lanna, and it began almost as an art project: fifteen numbered sweatshirts printed with her own analogue travel photographs, alongside a few simple dresses. The project kept that sensibility as it grew. Today it is known for knitwear above everything — the striped, textured, oddly-coloured jumpers that end up on every mood board — plus prints, trousers, accessories and footwear, made in small batches with family-owned workshops in Spain and nearby. It has shown on the Paris Fashion Week schedule in recent seasons, and the photography is still as much the product as the clothes.
On the question of the Paloma Wool bag: the brand's current bags are leather and nylon shoulder shapes — a square tote called Guida, a long wrap-around hobo called Dry, a nylon shoulder bag with leather straps called Sora — and canvas hobos turn up on resale. They are soft, matte and quiet. Keep that in mind for the last section, because it is exactly what a jelly bag is not.
Brands in the same lane
- Gimaguas. The nearest neighbour: also Barcelona, founded in 2018 by twin sisters Claudia and Sayana Durany (the name is the Cuban word for twins), making ready-to-wear and accessories with a sunnier, more holiday-minded energy than Paloma Wool's arty one. If your reference image is a tiled floor, a tomato and hard sunlight, this is the label. We have a separate guide to brands like Gimaguas.
- Lisa Says Gah. San Francisco, started around 2014 by Lisa Bühler as an online shop for independent labels; the own line that followed is colourful original prints, easy dresses and knitwear. Louder and more playful than Paloma Wool, with the same instinct that a jumper can carry an outfit.
- Kowtow. The quiet one, and the closest to home: Wellington, founded in 2006 by Gosia Piątek, everything made from plastic-free Fairtrade organic cotton. Less colour, more conscience — the brand for the days you want the shapes without the stripes.
- The Australian base layer. Most Sydney wardrobes in this lane are built on local linen and the imports sit on top. Venroy began on Bondi Beach in 2010 with a run of sixty pairs of swim shorts and now runs on linen; St. Agni, out of Byron Bay, was founded by Lara and Matt Fells and made its name with leather woven sandals before growing into clothing and bags. The full local roll-call is in Sydney wardrobe brands.
Paloma Wool in Australia: where to try it on
Paloma Wool's own stores are in Europe and the US, so in Australia you are shopping through stockists. Incu carries the label in Sydney, with stores in the city, at Bondi Beach, on Oxford Street in Paddington and at Chatswood — the Paddington store is the natural stop if you are already doing the Oxford Street walk. When we checked, its online Paloma Wool range had sold through. Highs and Lows stocks it online, from its King Street store in Perth. Two honest caveats: stockists buy a selection, not the whole range, and it rotates every season, so look at the store's own site or ring ahead before you make the trip. If you order from the brand direct, it arrives from overseas, so read the shipping and duties note at checkout before you commit.
Where the jelly bag sits beside that wardrobe
Almost everything above is natural fibre — knit, linen, leather, cotton — and even the nylon Sora is matte and soft. Lived-in. A jelly bag is the opposite material in the same colour conversation — a translucent or opaque TPU body with silver hardware that behaves like a lump of coloured glass set down next to the knit. That contrast is the whole idea. It is not a Paloma Wool bag and does not pretend to be one; it is the object that stops the outfit looking like a single mood board.
Pairings that work, from the colours we make now: the olive bucket against a tomato or rust knit, the most Paloma Wool-adjacent thing in the range; the translucent purple bucket with a stripe jumper and ecru linen — royal purple is one of the louder colours going around this spring (more in our spring 2026 colour guide), and a see-through version of it is the least try-hard way to wear it; the neon orange East West on white linen for the arvo that turns into dinner; and the pistachio East West with anything oatmeal. The East West is the shoulder bag — longer, lower, slung — where the bucket (35 × 25 × 14 cm) is the beach-day bag that takes a towel, a book and your swimmers. The Euro-summer version of all this, built for a Sydney spring, is in Euro summer outfit, Australia.
Two practical notes. TPU holds its clarity better than PVC — store it out of direct sun, which in Sydney means not on the back seat in January — and either material wipes clean of sunscreen and sand with a damp cloth. The difference between the two, and why the TPU costs more, is laid out in TPU vs PVC.
On price, think of it against the knit rather than the bag. The TPU bucket is A$225 and the TPU East West A$170; the PVC bucket is A$95 and the PVC East West A$75. A plush animal charm is A$15 on its own, or A$10 with a bag.
Ordering from Sydney
Australian orders ship free from Sydney by Australia Post, usually 1–3 business days door to door, with nothing to pay at the door because the parcel never crosses a border. Delivery is free to the UK, Australia and New Zealand; everywhere else, any order of £150 or more ships free. The full picture in dollars is on our Australia page. Returns are 14 days, unused, with return postage yours unless the bag is faulty — details on the returns page. Anything else, email hello@jelli.world.
The colours that sit beside a knit
Questions
Where can I buy Paloma Wool in Australia?
Paloma Wool's own stores are in Europe and the US, so in Australia you are buying through a stockist. Incu carries the label and has Sydney stores in the city, Bondi Beach, Paddington and Chatswood — when we checked, its online Paloma Wool range had sold through. Highs and Lows stocks it online, from its King Street store in Perth. Ranges rotate every season, so check the stockist's own site or ring ahead before you drive over, or order from the brand direct and read the shipping and duties note at checkout.
What is Paloma Wool known for?
An independent label founded in Barcelona in 2014 by Paloma Lanna, which began as fifteen numbered sweatshirts printed with her own analogue photographs. It is best known for knitwear, artful prints, a warm Mediterranean palette and small-batch production with family-owned makers in Spain and nearby. Its bags lean on leather and nylon shoulder shapes.
Is a jelly bag like a Paloma Wool bag?
No, and that is the point of carrying one with that wardrobe. Paloma Wool's bags are leather, nylon or canvas — matte, soft, natural. A jelly bag is translucent or opaque TPU: glossy, structured, slightly art-object. They share the colour conversation and nothing else, which is why the glossy piece reads as deliberate beside linen and a knit rather than as more of the same.
Does jelli.world ship to Sydney?
Yes. Australian orders ship free from Sydney by Australia Post, usually 1–3 business days door to door, with nothing to pay at the door because the parcel never crosses a border. Delivery is free to the UK, Australia and New Zealand; everywhere else, any order of £150 or more ships free. Returns are 14 days, unused, with return postage yours unless the bag is faulty.
jelli.world is an independent brand and is not affiliated with, or endorsed by, Paloma Wool, Gimaguas, Lisa Says Gah, Kowtow, Venroy, St. Agni, Incu, Highs and Lows or any other label or store named here — brand names are the trademarks of their respective owners and this is independent editorial commentary. Last reviewed: 2026-10-01