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About jelli.world

jelli.world is an independent accessories brand founded around a single product: the jelly bag. The range spans three glossy TPU (thermoplastic polyurethane) silhouettes — the structured bucket bag (35 × 25 × 14 cm, £90, translucent and solid colours), the slim TPU Baguette with twin top handles and a turn-lock flap (40 × 14 × 12 cm, £70) and the long, low East West shoulder bag (35 × 19 × 15 cm, £70) — sold alongside the Star Tote, a star shaped bag in acid yellow leather and cobalt suede made to order at £145, plush animal bag charms and an orange nylon Shopping Bag tote. Everything ships worldwide with a 14-day return window. Contact us on Instagram and TikTok: @jelli.world.

jelli.world

We sell one thing. We sell it very well.

jelli.world started because we couldn't stop buying these bags. The shape, the translucency, the way they make any outfit feel more considered — we were obsessed. So instead of keeping that obsession to ourselves, we decided to build a shop around it.

Every bag we sell is brand new, made from high-quality TPU or PVC, and chosen because we'd carry it ourselves. We don't do seasonal collections or trend-chasing. We do jelly bags, done properly.

We pack every bag by hand to order. We care about the details — the packaging, the hardware, the way the bag looks on arrival. If something's ever not right, we'll fix it.

That's it. That's us.

Want the longer story? Our guides cover the jelly bag category in depth — materials, history, collaborations from Melissa onwards, and how to care for your bag.

Questions? @jelli.world or hello@jelli.world

Collabs, press, wholesale? jelli.world/collab — or contact us on Instagram

Last reviewed: 2026-05-21