Bag charms in China and Korea, 2026: what the data says
Why bag charms are still growing in Asia, and how the styling is changing in London and New York.
Short answer: bag charms are still growing fastest in Asia. On Xiaohongshu, notes about bag charms and hanging accessories rose 53% in the first half of 2026, the hashtag “everything can be hung on a bag” passed 130 million views, and in Korea sales of bag-and-shoe customising accessories rose more than 20-fold. In London and New York, the look is getting edited: one or two bigger, softer charms. Ours start from £8 in accessories.
Our charms
China: the “emotional economy”
Bag charms are not just decorations; they are mobile ‘mood regulators’ and visual carriers of young people’s identity.
The China Temper reported Miniso saying charm products were over 35% of its plush stock, with more than 12 million charm units sold in the year. Fashion China Agency’s read of Xiaohongshu’s H1 2026 data: bag charms are “a customer who wants the pleasure of a new thing without the commitment of a new bag.”
Korea: customise everything
Korea JoongAng Daily found shoppers in Dongdaemun matching charms to each jelly bag, and Kakao Style reported decorative accessory sales up “more than 20-fold” year on year. Read the jelly side in the jelly bag revival in Korea.
The West: fewer, bigger, fluffier
Business Upturn (29 September 2026): “current styling increasingly favors one or two more deliberate, statement pieces.” Who What Wear’s 2026 call was texture, pointing to Chloé Paddingtons “with fur stole keychains swinging from them.” Even Milan joined in: at Marni, small bags were “worn almost like oversized charms” (FLAIR).
How to wear one now
- One charm, placed high where it shows.
- Texture over cute: a plush or furry charm on a smooth bag, or a glossy charm on a fluffy one like the Fluff bag.
- Match the charm to the bag colour, the way Seoul shoppers match charms to jelly bags.
For prices and what’s in or out, see bag charm trends 2026 and what’s next after Labubu.
Common questions
Are bag charms still popular in 2026?
In China, yes and growing: Xiaohongshu data for the first half of 2026 showed bag charms and accessories notes up 53%, per Fashion China Agency. In the West, charms remain popular but the styling has shifted to one or two deliberate pieces.
Why are bag charms so popular in China?
Researchers quoted by China Daily link them to self-expression, emotional regulation and finding your community. Miniso’s CMO called them mobile “mood regulators.” The Xiaohongshu hashtag “everything can be hung on a bag” passed 130 million views.
What is the bag charm trend for autumn 2026?
Fewer, bigger, better-made charms, and texture: Who What Wear pointed to Chloé’s fur stole keychains, and Business Upturn (September 2026) reported a move from clusters to one or two statement pieces.
How much are jelli.world charms?
Our charms start from £8; plush animal charms wrap around a handle with no clips.
Sources
Last reviewed: 13 October 2026