jelly bag size guide
Dimensions, capacity and how to choose — from jelli.world.
"How big is a jelly bag?" is the question we get most, and the honest answer is: it depends on the shape. A jelly baguette bag is a slim, long under-arm bag; a bucket bag is short and deep; a shoulder bag sits somewhere in between. This guide gives you the exact dimensions of every jelly bag we make, what each one actually holds, and a simple way to pick the right size for how you carry.
Jelly bag sizes at a glance
All measurements are width × height × depth in centimetres. Depth is the front-to-back measurement at the base — the number that decides how much a bag actually swallows.
| Bag | Dimensions (W × H × D) | Capacity | Best for | Price |
|---|---|---|---|---|
| Jelly Baguette | 40 × 14 × 12 cm | Slim / essentials | Phone, cardholder, keys, a slim everyday edit | £145 |
| TPU East West | 35 × 19 × 15 cm | Medium | A slim, low-slung shoulder bag — more than the baguette, less than the bucket | £140 |
| TPU Bucket | 35 × 25 × 14 cm | Roomiest | A bottle, a pouch, everyday carry, a small tablet | £180 |
The jelly baguette bag — 40 × 14 × 12 cm
The jelly baguette bag (£145) is the slimmest and longest shape in the range. At 40 cm wide but only 12 cm deep, it is an east-west silhouette built to sit under the arm or in the hand, with twin top handles and a turn-lock flap. It is an essentials bag: phone, cardholder, keys and a slim everyday edit go in easily, but it is not the one for a water bottle or a tablet. Choose it if you like to travel light and want the most refined, slip-under-the-arm shape.
The TPU East West shoulder bag — 35 × 19 × 15 cm
The TPU East West (£140) is the middle option on capacity. At 35 × 19 × 15 cm it is a slim, low-slung shoulder bag — more generous than the baguette but more compact than the bucket. The 15 cm depth means it takes a small tablet flat against the body plus your daily essentials, while the low, wide profile keeps it easy to wear on the shoulder. Choose it if you want hands-free carry without stepping up to the full bucket.
The TPU bucket bag — 35 × 25 × 14 cm
The TPU bucket bag (£180) is the roomiest jelly bag we make. Its structured, bucket-shaped body stands 25 cm tall, so it swallows a water bottle, a pouch, your everyday carry and a small tablet with room to spare. If you carry more, or want one bag that covers both the day and errands after, this is the size to reach for. It is the most practical of the three and the one people buy when capacity matters most.
Charms and the shopping bag tote
Two smaller pieces round out the sizing picture. The animal bag charm is a 40 cm-long plush clip-on — a decoration for any of the bags above rather than a carry piece. The shopping bag tote is a lightweight 36 × 26 cm carry-all at £30, handy as a second bag for shopping or the gym. Neither replaces the main bags, but both are worth knowing about when you are weighing up what to add.
How to choose your size
The quickest way to decide is to start with what you actually carry on a normal day, then match it to a shape:
- Just the essentials — phone, cards, keys, a lip and a slim pouch. The jelly baguette (40 × 14 × 12 cm) is the right size and the most polished shape.
- A slim shoulder bag — the same essentials plus a small tablet or a paperback, worn hands-free. The East West (35 × 19 × 15 cm) sits in the middle and does this well.
- Everything, all day — a bottle, a bigger pouch, snacks, a tablet. The TPU bucket (35 × 25 × 14 cm) is the roomiest and the most practical.
A useful rule of thumb: depth and height drive capacity more than width. The baguette looks large because it is 40 cm long, but its 12 cm depth keeps it firmly in essentials territory. The bucket is narrower front-on yet holds far more, because it is 25 cm tall and opens up. If you are between two sizes and unsure, size up — the bucket is the one people most often wish they had chosen for room.
A note on material and shape
Size is only half the decision — material changes how a bag wears and how translucent it looks. If you are still comparing finishes, our guide on TPU vs PVC jelly bags covers durability and hand-feel, and our translucent vs opaque guide explains how see-through each colour reads and what that means for what you keep inside. New to the category altogether? Start with what is a jelly bag for the plain-English overview.
Ordering and delivery
Every jelly bag ships worldwide and is hand-packed to order, with a 14-day returns window if the size is not right for you. If you would like measurements against a specific item before you buy, message us on Instagram @jelli.world and we will help you pick the right size. You can also see the full jelly bag range on the homepage.
Last reviewed: 2026-07-28