Milan Fashion Week SS27: the bags to know
The bag ideas that came out of Milan in September 2026, and the one bag the street-style crowd couldn’t put down.
Short answer: Milan for spring/summer 2027 split into two moods: flat, sculptural east-west shapes (Prada) and big, soft, slouchy bags with almost no hardware (Max Mara), with Fendi piling fringe and sequins onto the Baguette and Marni wearing small bags like charms. Max Mara’s brown, sand and black slouch is the easiest to wear now; our Fluff bag does it in curly lamb.
Max Mara’s palette — brown, sand, black — in fur
Prada: flat, long-handled, east-west
Vogue Arabia saw “flattened shapes, sculptural proportions and elongated handles,” then “sharp flashes of green, red and purple that made neutrals feel dated.” Harper’s Bazaar Arabia read it as Prada “bringing back the east-west bag.” Our East West jelly bags are the playful version of that silhouette.
Fendi: the Baguette, maximal
Maria Grazia Chiuri layered “sequins, pattern and generous fringe” onto the Baguette. Vogue Arabia’s summary: “restraint can wait. Texture, craft and ornament are back in the conversation.”
Max Mara: an everyday bag, blown up
Deep brown, sandy neutrals and black appeared throughout the runway, often with very little visible hardware. An everyday bag, deliberately blown out of proportion.
Marni: bags as charms
FLAIR noted that at Marni “several smaller bags were grouped together and worn almost like oversized charms.” It’s the runway cousin of the bag-charm habit; see how bag charms are evolving in China and Korea.
On the street: the Baguette
British Vogue’s Milan street-style report: “one nostalgic bag style was practically everywhere: the Carrie Bradshaw-approved Fendi Baguette,” alongside red shoes as “the street-style set’s answer to this year’s pop of colour trend.”
Wear it
For winter, take Max Mara’s soft volume in a dark neutral: the Fluff bag in brown, sand or black. For red or purple, see the colours of winter 2026.
Common questions
What were the bag trends at Milan Fashion Week SS27?
Flattened, sculptural shapes with long handles and the east-west bag at Prada; fringe, sequins and texture on Fendi’s Baguette; oversized, slouchy bags with little hardware at Max Mara; and small bags grouped together like charms at Marni.
What bag was everywhere on Milan street style?
The Fendi Baguette. British Vogue said the “Carrie Bradshaw-approved Fendi Baguette” was “practically everywhere” on the streets in September 2026.
What colours did Milan show for bags?
Sharp green, red and purple at Prada; deep brown, sandy neutrals and black at Max Mara; powdery tones, gold, cream, brown and green at Etro; fuchsia at Gucci.
Is the oversized slouchy bag still in for 2026?
Yes. Max Mara showed “an everyday bag, deliberately blown out of proportion” in brown, sand and black. The jelli.world Fluff bag (45 × 35 × 20 cm) is a roomy soft tote in those same shades.
Sources
Last reviewed: 13 October 2026