The purple bag trend: winter 2026’s It colour
Why purple is everywhere this season, and how to wear it on a bag.
Short answer: purple is the colour of winter 2026. Editors put deep eggplant on their handbag colour lists, London Fashion Week’s street style carried purple leather (even purple Mulberry Bayswaters), Paris wore aubergine, and Prada flashed purple on the Milan runway. Wear it with black, cream or red. Our pick: the Fluff bag in purple, £120.
Purple, in curly Mongolian lamb
The evidence, city by city
- London: “a decisive pop of purple” among “this season’s most notable and unexpected colour trends” — British Vogue. More in London Fashion Week SS27 bags.
- Paris: leather in “deep aubergine, fire-engine red, and wine-tinged burgundy” — British Vogue.
- Milan: Prada’s “sharp flashes of green, red and purple that made neutrals feel dated” — Vogue Arabia.
- Bags overall: “deep eggplant will carry the purple family this season… the perfect alternative to black” — PurseBlog.
- Clothes: “purple is the new It color in fashion,” from Celine’s purple gloves and bags to Loewe suits — Glamour.
How to wear a purple bag
Treat deep purple like a neutral, as PurseBlog suggests: it replaces black without fighting with anything. Glamour pairs purple with black, cream and red, and London’s street style put it with tomato red. On a fur bag, the texture softens the colour, so a purple Fluff reads rich rather than loud.
See every winter shade in the colours of winter 2026. For summer, our TPU and East West jelly bags come in purple too.
Common questions
Are purple bags in style in 2026?
Yes. PurseBlog lists deep eggplant as one of four handbag colours ruling fall 2026, Glamour calls purple “the new It color,” and British Vogue named purple leather one of London Fashion Week’s standout street-style trends.
What shade of purple bag is trending?
Deep eggplant and aubergine for bags, per PurseBlog and British Vogue’s Paris report; royal purple appears more in clothes.
What do you wear with a purple bag?
Black, cream and red, according to Glamour. Grey and chocolate brown also work. Keep the rest of the outfit simple and let the bag carry the colour.
Is there a purple fur bag?
Yes: the jelli.world Fluff bag in purple is real curly Mongolian lamb on a rounded two-handle tote, 45 × 35 × 20 cm, £120.
Sources
Last reviewed: 13 October 2026